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Why should you do 

Customer Insurance Reviews?

1.7
72%
$80,000
opportunities
more business
more commission
Are uncovered for each Customer Insurance Review with a customer
Is written by agents who regularly meet with their customers.
For agents who meet with at least 20 customers each month for a year.

AGENCY GROWTH, VALUE, AND PROFITABILITY

As an insurance agent, there are generally three goals that you have for your agency: growing revenue, building agency value, and increasing profitability.  The very best way to accomplish this is by regularly doing Customer Insurance Reviews. 

Doing so will help you:

Increase Customer Retention

Identify Cross-sell Opportunities

Get More Referrals

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HOW DOES RETENTION HELP YOUR AGENCY?

IIABA lists customer retention as the single most important factor in determing an agency's value.
It costs 7-9 times more for an agency to attract a new customer than to retain one.
A 5% improvement in customer retention can double profits in five years.
Reducing cancellations by 2% is equivalent to cutting costs by more than 10%.

HOW DOES CROSS-SELLING HELP YOUR AGENCY?

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Cross-sell leads have an 85% close rate vs. internet leads that have a 5% close rate.
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For every 2 additional policies written for a customer, their probability of cancelling drops by 50%.

HOW DO REFERRALS HELP YOUR AGENCY?

A referred customer generates an average of 5X more revenue than a non-referred customer.
Referred customers have the lowest acquisition costs of any lead type.
A referred customer has an average of 92% retention rate over the first three years vs. a 67% rate for a customer from any other marketing source.
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Want to find out more?